Almost 90 percent of childhood drownings occur with an adult nearby.
With that in mind, GdB partner Abbey’s Hope Charitable Foundation is imploring parents and other adults to practice constant vigilance when children are in the water. The foundation’s new PSA campaign, produced by GdB, alerts viewers and listeners to the horrors of what can happen when no one is watching.
Minnesotans Scott and Katey Taylor founded Abbey’s Hope after their 6-year-old daughter Abigail died in 2008 as a result of injuries sustained from an improperly maintained pool drain cover. Over time, the organization has transitioned its message to additionally include prevention of childhood drowning deaths via active supervision and its Water Watchdog program.
GdB produced this 30-second television PSA and a pair of 30-second radio spots. For more information on Abbey’s Hope, visit abbeyshope.org.