Tracy has spent more than 20 years in the agency business. She started her career at Carmichael Lynch specializing in direct marketing and working with brands in a variety of categories including healthcare, home products and tourism. She then went to Campbell Mithun where she continued to focus on direct response programs for a mix of packaged goods, healthcare and home products businesses. Tracy joined GdB in 1999 and oversees the account management function. She also manages the development, implementation and measurement of campaigns for a variety of GdB clients.